Coty Inc welcomed Josh Holloway to London today as the new face of the Davidoff Cool Water fragrance (except North America), following the agreement announcement in February.

“I love Cool Water because it is simple, powerful and timeless. To me, the Cool water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity” said Josh Holloway, star of the popular Lost TV series.

The new advertising campaign (television & press) will break across Europe and the UK at the beginning of July 2007.

Source: LondonNet.co.uk